B2B · LinkedIn · Facebook · Instagram · Seasonal marketing

PROFICORP

Client
ProfiCorp
Industry
Solar window films, B2B
Platforms
LinkedIn · Facebook · Instagram
Duration
2023 – present
Key result
Social conversions 3×
Challenge

B2B COMPANY
WITH NO DIGITAL
PRESENCE

ProfiCorp specialises in solar window film installation for office and commercial buildings – a product with a clear seasonal cycle and a narrow B2B target audience. When we started in 2023, the company had no social media presence whatsoever.

The challenge wasn't just technical. It was about understanding the rhythm of the business – pre-season, peak season, off-season – and building communication that serves that rhythm rather than ignoring it.

Approach

A STRATEGY
THAT
LEARNS

We started on three platforms – LinkedIn, Facebook and Instagram. Not because it was necessary, but because we needed data. Where is the audience? Where do they convert? Where is the budget being wasted?

The data answered clearly: ProfiCorp's B2B decision-making audience lives on LinkedIn. Facebook proved to be a powerful awareness tool. Instagram was gradually phased out. The result is a lean strategy – fewer platforms, higher performance.

What I did

SCOPE OF
WORK

🗺️
Content strategy design
🎨
Visual coordination and creation
📈
Post boosting
📊
Campaign evaluation
🌱
Seasonal optimisation
💬
Profile and community management
🗓️
Editorial calendar management
Collaboration timeline

THREE YEARS.
THREE CHAPTERS.

2023
START & CAMPAIGN
Zero start – three platforms, first posts, first data. Under the company hashtag #svetlonieteplo, we launched the first major boosting: 559,509 people reached on Facebook and Instagram with a budget of €1,356.
2024
OPTIMISATION
Three seasonal phases, lower budget (€695), significantly better results. CPC dropped from €1.59 to €0.12. Phase 2 achieved 270% of the clicks KPI. LinkedIn added as a third platform.
2025+
LINKEDIN FIRST
Strategic focus on LinkedIn as the primary B2B platform. The seasonal logic remains – pre-season builds awareness, peak season converts, off-season maintains relationships. Collaboration ongoing.
Seasonal strategy

EVERY SEASON
HAS ITS
PURPOSE

Solar window films don't sell the same way all year round. Spring sunshine opens conversations, summer heat closes them, autumn maintains relationships. That's why we divide communication into three phases that mirror ProfiCorp's business rhythm every year.

This seasonal logic has proven itself across all years of collaboration – pre-season builds awareness, peak season converts, off-season maintains presence. And the company hashtag #svetlonieteplo ties the entire communication into one consistent story.

Pre-season
February – March: building awareness, reaching new contacts before the season
Peak season
April – July: conversion content, highest budget, best CPC results
Off-season
August – October: maintaining relationships, organic content, preparing for next year
€0.91
CPC during peak season 2025 on LinkedIn – the most efficient phase of the year
Results

FOUR YEARS
OF GROWING NUMBERS

3×
increase in clicks from social media to the brand's main website – measured as direct traffic from social channels
−92 %
drop in CPC – from €1.59 (2023) to €0.12 (2024) through strategic optimisation
270 %
KPI achievement in the strongest 2024 campaign phase – nearly triple the target
559 509
people reached via the company hashtag #svetlonieteplo with a €1,356 budget
4 years
ongoing collaboration – and still going
3 → 1
platforms – strategic focus on LinkedIn as the primary B2B channel
Work samples

WHAT IT LOOKED LIKE

"Working with So Me has been excellent. By respecting our DNA while keeping an eye on the price/performance ratio, we managed to multiply our social media conversions almost 3×. We look forward to more shared success."

– Martin Hála · ProfiCorp

WANT TO REACH THE RIGHT PEOPLE
AT THE RIGHT TIME?

Let's talk

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