Media · Instagram · Organic Growth · Boosting

HUDBA.SK

Client
Hudba.sk
Industry
Music Portal
Platforms
Instagram
Duration
April 2023 – December 2025
Follower growth
+486 %
Challenge

MOST-READ,
BUT INVISIBLE

Hudba.sk is Slovakia's most-read music portal – yet despite strong web traffic, it had zero Instagram presence in April 2023. No profile, no community, no visual identity on social media.

The task was clear: build an Instagram profile from scratch, give it a visual identity aligned with the website redesign, define content categories, and systematically grow a community.

Approach

A CAMPAIGN WITH
ZERO BUDGET

After setting up the profile and visual templates, we launched a campaign called Music Worth Reading – in collaboration with editor-in-chief Patrik Marflák. Nearly every day for the first two months, we published a collaboration post in which a musician congratulated the portal and highlighted its importance.

The result? The profile organically grew into a community of fans who actually read Hudba.sk. With zero euros spent on production.

What I did

SCOPE OF
WORK

🗺️
Content strategy design
🎨
Visual templates for Instagram
🚀
Profile launch from zero
🤝
Coordination of collaboration posts
📈
Boosting selected posts
📊
Ongoing performance evaluation
💬
Profile and community management
🗓️
Editorial calendar management
Results

33 MONTHS.
NUMBERS THAT SPEAK.

+486 %
follower growth over 33 months of collaboration
−72 %
drop in cost per click – from the initial rate to an all-time low
10×
increase in click through rate from start to end of collaboration
2,1×
for every euro invested in boosting, we generated clicks whose cost at average market CPC would have been 2.1× higher
+3 166 €
in value saved compared to market price for the same number of clicks over the entire collaboration
0 €
production budget for the launch campaign – just creativity, connections and good content
Work samples

WHAT IT LOOKED LIKE

WANT TO BUILD A COMMUNITY
FROM SCRATCH?

Let's talk

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